'Tea or electricity’ tells the epic story of the implementation of electricity in a tiny isolated village enclosed in the middle of the Moroccan High Atlas. Over more than three years and season after season, the director patiently reveals the outlines of the net that will inevitably end up closing on the people of ifri. Before our eyes is drafted the image of the merciless modernity that the small village will now be connected to.
Jerôme le Maire
Born in Liege in 1969, Jerôme le Maire began studying journalism and communication at the Free University of Brussels and then started to study for a degree in film-making at the 'Institut des Arts de Diffusion'.
In 1994, he directed a short film, Meilleurs Vœux, with Vincent Lannoo. In 1995, he directed Salutations distinguées, a short film selected in many festivals, among which those of Angers, Berlin and Namur. Then for six years, as he keept writing, he directed several corporate films and had a career as assistant to the director for many feature and short films of all types.
In 2001, he directed 8 films for the docu-soap Le Belge été (8X26') broadcasted on CANAL+.
In 2002, Jerôme le Maire directed Volter ne m’intéresse pas, a documentary coproduced by the Belgian TV channel RTBF. Then the same year, he directed another one, Un jour, une vie, portrait of an exceptional prisoner in a concentration camp of WW2.
In 2004, he went to live in an isolated palmgrove in the south of Morroco with his wife and kids. There, he directed the documentary- feature film Où est l’amour dans la palmeraie ?, selected in many festivals : 'Visions du Réel' (Nyon), RIDM (Montreal), Parnü Film Festival (Estonia), 'Festival des quatre écrans' (Paris),… and nominated for the European Academy Awards ARTE. In 2011, he directed Le Grand'Tour, a fiction feature film, selected for the International Festival of Rotterdam, the 'Festival de Cannes' in the category ACID, and the 'Festival International du Film Francophone de Namur'.