Director, Adam Greenberg
Growing up in Canmore, Alberta has ingrained in Adam a respect and appreciation for the mountains. He has been skiing since he could walk (sullied by a 10 year affair with snowboarding that ended abruptly when he realized how difficult it is to move any direction but down) and has been climbing for just as long. His true loves are long alpine rock routes, steep ski descents and filmmaking.
He pursued his passion for media production in Vancouver, where he graduated from Simon Fraser University with a degree in Interactive Arts and Technology, and a minor in shredding Coastal Powder. For the past five years he has been lucky enough to combine all the things he loves by producing films for organizations including Banff National Park and Yamnuska Mountain Adventures. He hopes the work he creates will help people discover what he thinks is the most important thing in life: “Getting out there!”